The Study of SME Development in the Context of Economic Crisis

摘要：

The reverse thinking is often an important strategy in the economic crisis for SMEs, the use of different actions to take to strengthen their strategic position. They are often differs from conventional financing options to cut costs, save cash, stop or postpone unnecessary expenditure, to adjust future cash flow expectations. Based on the companys deep understanding of value creation approach to sustainable cost management perspective, cut costs, streamline unnecessary expenses. To the entire cost structure, with particular emphasis on the value of customer value, to take focused, differentiated ways to reduce costs.

关键词： SMEs Cost competitiveness Sustainable cost management

作者: DONG Yuhong

作者单位: School of Management, Henan University of Technology, P.R. China, 450001

会议类型: 国际会议

会议名称: The Fifth International Symposium --the Development of Small and Medium-sized Enterprise(第五届中小型企业发展国际研讨会)

会议地点: 海口

会议语种:英文

页码: 38-42

在线出版日期: 2011-12-16（万方平台首次上网日期，不代表论文的发表时间）