The Study of External Key Factors of Enterprises Strategic Transformation from OEM to the IBM

摘要：

According to the theory of smiling curve, and the fulfillment of OEM enterprises, OEM enterprises, carrying on a strategic transformation toward the ODM enterprises, OBM enterprises is a trend, which factors are key factors in the strategic transformation? The author thinks that they should be divided into two types, they are external factor and inner factor. The external factors include: 1. The wage changes, 2. The policy of government, 3. The action of medium, 4. The consumers pressure, 5. The variation of exchange rate, 6. The action of revenue policy; the inner factors include: 1. Brand consciousness, 2. Develop capability, 3. Marketing capability, 4. The impact of the shareholders, 5. Creative capability, 6. Adventurous spirit.

关键词： OEM OBM Strategy transformation Key factors

作者: LI Jipeng

作者单位: The College of Business Administration of XJUFE, P.R. China, 830012

会议类型: 国际会议

会议名称: The Fifth International Symposium --the Development of Small and Medium-sized Enterprise(第五届中小型企业发展国际研讨会)

会议地点: 海口

会议语种:英文

页码: 83-88

在线出版日期: 2011-12-16（万方平台首次上网日期，不代表论文的发表时间）