The Researches on E-mail Marketing of Small and Medium-sized B2B Enterprises

摘要：

With the rapid development of the network economy, Email marketing has become one of the most important marketing means for small-and-medium-sized B2B (Business to Business) enterprises. On the basis of analyzing Current Situation, the paper decomposes the problems of E-mail marketing for the domestic and foreign small-and-medium-sized B2B enterprises, and thinks that lacking of proper marketing concept, nonstandard management are the main reasons. Finally, the paper issues the corresponding countermeasures.

关键词： Small-and-medium-sized B2B enterprises Network marketing E-mail marketing

作者: LIU Hongying

作者单位: School of Business, Renmin University of China, P.R. China, 100087 School of Economics and Management, Shandong University of Science and Technology, P.R. China,266510

会议类型: 国际会议

会议名称: The Fifth International Symposium --the Development of Small and Medium-sized Enterprise(第五届中小型企业发展国际研讨会)

会议地点: 海口

会议语种:英文

页码: 114-120

在线出版日期: 2011-12-16（万方平台首次上网日期，不代表论文的发表时间）