The Value and Tactics of the Service Based on the Customers Need
The service has already been the new focus of the market competition. Enterprises must undertake the obligation to serve customer well. The customer service has great promoting value, credit value, competition value, information value and marketing value. Under the current market environment, enterprise must set up the concept that the customer service is the big product and regard this idea as the guide, changing from laying stress on the objective attribute of the product to paying attention to the customer subjective feeling to make customers obtain the entire satisfaction For this reason, enterprises should do their utmost to offer the overvalue and omnebearing service to the customer by putting the love, whole heartedness and patience to them and win on the market by this. Such service should realize seven surmounting. Firstly, surmount the psychological expectation, then, surmount the value of product, surmount the routine service. Fourth, surmount the demarcation line of time and space. Fifth, surmount the internal and external demarcation line. Sixth, surmount demarcation line between different departments. Seven, surmount the economic demarcation line.
Service Customer Big product Overbalance
JIANG Wenqin
School of Management, Shandong Institute of Business and Technology, Yantai City, Shandong,P.R.China, 264005
国际会议
海口
英文
142-150
2011-12-16（万方平台首次上网日期，不代表论文的发表时间）