Analysis of Marketing Behaviors in Enterprise Recruitment

摘要：

Marketing behaviors in the enterprise recruitment are analyzed. Recruitment activity of the enterprise is regarded as mutual marketing, and the product strategy, pricing strategy, channel strategy and communicating strategy of enterprises and applicants in recruitment activity are analyzed with 4Ps Theory in Marketing Management.

关键词： Recruitment Mutual marketing 4Ps theory Human resource product (HRP)

作者: BAI Jianlei

作者单位: School of Business Administration in Shandong Institute of Business and Technology, Yantai, 264005

会议类型: 国际会议

会议名称: The Fifth International Symposium --the Development of Small and Medium-sized Enterprise(第五届中小型企业发展国际研讨会)

会议地点: 海口

会议语种:英文

页码: 225-229

在线出版日期: 2011-12-16（万方平台首次上网日期，不代表论文的发表时间）