Operation Mechanism of the Super-cycle Analysis of Sustainable Competitiveness of the Brand
With the development of market economy and increasingly fierce market competition, whether a company has strong brands in the market will determine the companys competitive position. In the same way, it will determine the sustainable development of enterprises. This paper analyzes sustainable competitiveness of the brands supercycle operation mechanism by the combination of super-cycle theory and sustainable competitive. Sustainable competitiveness of the brands supercycle analysis of operation mechanism can help enterprises establish a correct concept of brand competition. Eelerprises in order to make their brands a competitive market in the current dynamic environment is aways in position, it is necessary to re-look at the brands life cycle.
Brand Super-cycle Competitive
ZHANG Shixin LIU Zhibin
School of Economics and Management, Lanzhou University of Technology, Lanzhou, Gansu, 730050
国际会议
The Eleventh International Symposium--Management Sciences and Engineering(第十一届管理科学与工程国际研讨会)
兰州
英文
204-210
2011-11-12（万方平台首次上网日期，不代表论文的发表时间）