Promotion Strategy of Agricultural Banks Jin Sui its Brand Three Yuan Card Theory
In this paper, the width of brand promotion, marketing and brand maintenance of the depth of the Three Yuan theory promotion theory guidance, through to the JINSUI its brand of the present situation of the research development card, explore through the brand width promotion increase awareness, through deep promotion improve reputation and loyalty, through the brand maintenance service innovation products to meet the demands of small-scale peasant household financial JINSUI card brand Three Yuan promotion strategy.
Agricultural bank JINYINONG Golden spike card JINSUI card Brand promotion strategy
LIN Quanlu SU Jinhui
Lanzhou University of Technology, Economic Management Institute, Lanzhou city, Gansu province,P.R.China, 730050
国际会议
The Eleventh International Symposium--Management Sciences and Engineering(第十一届管理科学与工程国际研讨会)
兰州
英文
218-223
2011-11-12（万方平台首次上网日期，不代表论文的发表时间）