A Case of Agricultural Product E-Marketplace Innovation in China
With the development of Information Technology and economics, e-commerce makes it possible that transaction occurs in low risk and low cost by virtual market, which fulfills communication among enterprises who owns their characteristics. However, it is not very popular for agricultural products to utilize the Internet to trade in China. This research project attempts to carry about research on a case of e-market to find development strategic of agricultural product transaction in China, A qualitative research approach was utilized to analyze the application of agricultural product emarketplace The results of this study conclude that diversity measures are taken suit to different of traders including farmers, agricultural enterprises and so on to better transaction in agricultural product in China, which agricultural concerns are keen to get more involved in e-markets to improve in the immediate future.
B2B e-marketplaces Business mode Agricultural Product
Jing Mu Wanxin Xue
Dept. Information Management and Electronic Business Beijing Union University Beijing, China
国际会议
吉林
英文
1016-1019
2011-11-04（万方平台首次上网日期，不代表论文的发表时间）