Emotional Design of Social Commerce Websites: Take Taojianghu as an Example
This paper studies how the concept of emotional design can be applied to Taojianghu to motivate the sales production of Taobao. After introducing the overall strategy for Taojianghu, the paper explains this problem from the visual aspect of the website and the strategy of SNS (social networking service). From the visual aspect, this paper gives suggestions on how to make changes through pictures, videos and texts in Taojianghu. Then, it introduces Tao Coin, the games and the applications in Taojianghu as well as some suggestions on how to make further interactions between consumers through the revised rules.
Emotional Design Taojianghu SNS
Shudan Zheng Yuxiang Zhao
Department of Information Management Nanjing University Nanjing, Jiangsu Province, China
国际会议
2011 International Conference on Economic and Information Management(2011年经济与信息管理国际会议 ICEIM 2011)
北京
英文
137-140
2011-09-03（万方平台首次上网日期，不代表论文的发表时间）