An Experimental Study of Learning Mechanism Invoking on Learning by Doing and Observational Learning

摘要：

In management practice,the learning behaviors of employees,consumers,and entrepreneur innovation diffusion are the focus of attention of managers and researchers. How individuals learn and what factors affect learning process are very important. Merlo and Schotters (2003) experiment for learning by doing and observational learning draws a conclusion that the effect of observational learning (learning not by doing but observation) may be better than learning by doing. However,there exist some opposite situations in reality. The paper studies the influencing factors of learning mechanism priming under different situations. The experiment results show that doing or not in form (doing or observing) is not the deciding factor affecting learning process. Otherwise immediate feedback stimulus of reward or punishment leads to priming different learning mechanisms,and different nested combination of basic mechanisms affects the performance of learning.

关键词： Learning mechanisms Immediate feedback stimulus of reward or punishment Behavior experiment Symbolic learning

作者: GUAN Hongyu ZHU Xianchen ZHOU Caixia

作者单位: Shool of Economics & Management, Nanjing University of Science and Technology, Nanjing, China, 210094

会议类型: 国际会议

会议名称: The Sixth International Symposium on Corporate Governance(第六届公司治理国际研讨会)

会议地点: 大连

会议语种:英文

页码: 16-24

在线出版日期: 2011-08-20（万方平台首次上网日期，不代表论文的发表时间）