Study on Governance Mechanism of the Value Network in C2C Model

摘要：

Under the circumstances of electronic commerce, remarkable features are coming into appearance,such as increasing uncertainty,rapid-changing operation model,large number of participants and the subject relationships which are getting more and more complex. Traditional theory of value chain can hardly adapt to the reality of Internet development. However,from the perspective of value network,we can better understand the complex relationships among subjects in network economics. This paper focuses on the governance mechanism of C2C value network, expounds the features of value network then researches on the aspects of trust,macro-culture, union sanction,coordination,incentives and rights protection. Finally,we validate the effects of network governance mechanism through empirical researches. Support by the Fundamental Research Funds for the Central Universities,NKZXB10098)

关键词： C2C model Value network Network governance

作者: SHI Jian LI Yunfeng BAO Zhuolan ZHANG Huimin

作者单位: The Research Centre of Corporate Governance of Nankai University, P.R. China, 300071 School of Busin The Research Centre of Corporate Governance of Nankai University, P.R. China, 300071 College of Mathematics and Information Science, Henan Normal University, P.R. China, 453007

会议类型: 国际会议

会议名称: The Sixth International Symposium on Corporate Governance(第六届公司治理国际研讨会)

会议地点: 大连

会议语种:英文

页码: 768-774

在线出版日期: 2011-08-20（万方平台首次上网日期，不代表论文的发表时间）