会议专题

Study on the Formation Mechanism of Marketing Dynamic Capability of Enterprises from the View of Social Capital and Organizational Learning——Based on the Case Study of Hisense

marketing dynamic capability forms an important part of dynamic capabilities of enterprises; also social capital and organizational learning form the basis of sustainable competitive advantages of enterprises. On the basis of reviewing former studies and deeper studying of Hisense,this paper researches the components of social capital of enterprises and makes a further analysis on the influence mechanism of social capital to organizational learning and organizational learning to marketing dynamic capability with the approach of case study. Study shows that (1) social capital has great influence on organizational learning; (2) organizational learning is a dynamic process which can enhance the marketing dynamic capability of enterprises remarkably; (3) the influence of organizational learning on different dimensions of marketing dynamic capability differentiates.

Social capital Organizational learning Marketing dynamic capability Formation mechanism

XU Hui WANG Ruizhi

School of Business, Nankai University, Tianjin, China, 300071

国际会议

The Sixth International Symposium on Corporate Governance(第六届公司治理国际研讨会)

大连

英文

824-831

2011-08-20(万方平台首次上网日期,不代表论文的发表时间)