A Social Dilemma Analysis on Suppliers Involvement in New Product Development in China
Many studies have been conducted to explore the relationship between supplier and manufacturer in new product development. Reviewing the literature, however, it is found that the examination of supplier firms in the relationship is relatively ignored. The aim of this study is to analyze supplier firms when they arc involved in manufacturers new product development based on social dilemma theory. Based on the social dilemma theory, this study proposes three solutions to the supplier involvement: informational sharing, flexibility, and relationship structure. The model is tested using data collected from Chinese supplier firms. The results suggest that informational sharing and relationship structure are important solutions to the suppliers involvement. Flexibility does not influence supplier firms involvement. Practical implications for managers are discussed.
Social Dilemma Theory Supplier Involvement New Product Development
Yushan Zhao
Department of Marketing University of Wisconsin. Whitewater Whitewater. WI. USA
国际会议
大连
英文
99-103
2011-07-10（万方平台首次上网日期，不代表论文的发表时间）