The Study on the Social Factors Influencing the Purchasing Intention for Financial Commodities: Applying to Elderly people
This research studied the patterns and intention that elderly people purchase financial commodities. By using the quantitative research method, this research collects two hundred and nineteen samples to test hypotheses. The findings arc (I) the difference between generations is significantly affects purchasing intention for financial commodities. Baby boomer generation is more likely to purchase financial commodities than that of traditional generation. (2) Reference groups significantly influence elderly peoples purchasing intention for financial commodities. Word-of-mouth and opinion leaders would increase the purchasing intention of elderly people.
financial commodity generation difference reference group purchasing intention elderly people
Kenneth Hsi-Che Wang Sin Mei Li
Department of Business Administration Lunghwa University of Science and Technology Chinese Taoyuan Graduate School of Business and Management Lunghwa University of Science and Technology Chinese Taoy
国际会议
大连
英文
264-268
2011-07-10（万方平台首次上网日期，不代表论文的发表时间）