Study on Teaching Modes of Undergraduate Majors of Chinese Higher Education Based on the Model of Synergy Effects——Example Advertising Course
At present, undergraduate course educational model of domestic universities is: generally all curriculums contents are taught by one teacher, no matter whether there is particularity about the course. We are not implementing coordination teaching by different specialized teacher who are belong to interdisciplinary and cross institute because some curriculum knowledge system is numerous and disorderly and the structure is complex. The traditional educational model is not yet put to full use university teaching resources; also raise colleges quality without unified social demand standards. Therefore, taking as an example of economics & management major course, advertising, unifying authors s decades teaching experience and primarily using theoretical analysis & exemplification method, this article analyzed the necessity and pattern of coordination and how to realize synergy benefits in order to full use of teaching resources, and truly train undergraduate professional for the society with the qualified, higher grade, stronger practice ability.
synergy effects advertising
WANG Chunya
School of Economics & Management, Henan Polytechnic University, Jiaozuo, Henan, P.R.China, 45400
国际会议
河南焦作
英文
510-514
2011-04-22（万方平台首次上网日期，不代表论文的发表时间）