Research on Undergraduate Graduation Design Reform of Marketing and Its Practice

摘要：

Graduation design is an important teaching link in undergraduate education. Through analyzing the problems in marketing undergraduate course graduation design and according to the authors experience of guiding the graduation design for many years, an undergraduate graduation design reform model of marketing based on the innovative talent training in order to adapt to the societys demands for marketing innovative talents.

关键词： Marketing Graduation design Innovative talent

作者: WU Yuping

作者单位: School of Economic and Management, Henan Polytechnic University P.P.China, 454000

会议类型: 国际会议

会议名称: The Fourth International Symposium on Education Management and Knowledge Innovation Engineering(第四届教育管理与知识创新工程国际学术会议)

会议地点: 河南焦作

会议语种:英文

页码: 771-775

在线出版日期: 2011-04-22（万方平台首次上网日期，不代表论文的发表时间）