An Empirical Study on Influence Factors of University Students Skipping Class Based Consumer Satisfaction Theory
Along with high educations popularization, the number of university students on campus has reached to 21,490,000 in 2008. The problems coming with universitys enlarging the number of university students on campus is that students skipping class becomes more and more serious. This paper analyzes the influencing factors of university students skipping class by American Consumer Satisfaction Index(ACSI) Model Based on consumer satisfaction theory in marketing. Six assumptions are put up according to ACSI model. The data coming from SDIBT is analyzed by SPSS. Results suggest that students perceived benefit is the most important factor influences students course satisfaction; social relations and university supervision are also related factors. But perceived cost, course difficulty and social relations dont influence students skipping class.
Consumer Satisfaction American Consumer Satisfaction Index (ACSI) Model Skipping Class Perceived Benefit Perceived Cost
BAI Jianlei YANG Jiazhen
School of Business Management in Shandong Institute of Business and Technology, Yantai, Shandong,P.R Department of Educational Administration, Yantai, Shandong, P.R.China, 264005
国际会议
河南焦作
英文
827-836
2011-04-22（万方平台首次上网日期，不代表论文的发表时间）