Harvard Fund-raising Campaign and Its Enlightenments to Chinas Private College

摘要：

The article adopts a comparative approach, and studies the presidents of Harvard University who have paid attention to large-scale donations and fundraising campaigns history and strategies. From the research, I found that the organization model and financing strategies of Harvard fund-raising campaign have important implications to private colleges and universities fund-raising campaigns in our country.

关键词： Harvard University President Fund-raising Campaign

作者: YANG Deling

作者单位: College of Economics & Management, Nanjing University of Aeronautics & Astronautics,Nanjing, Jiangsu, P.R.China, 210016 Xuchang University, Xuchang, Henan, P.R.China, 461000

会议类型: 国际会议

会议名称: The Fourth International Symposium on Education Management and Knowledge Innovation Engineering(第四届教育管理与知识创新工程国际学术会议)

会议地点: 河南焦作

会议语种:英文

页码: 1164-1169

在线出版日期: 2011-04-22（万方平台首次上网日期，不代表论文的发表时间）