Improvement of Corporate Public Relations Strategies Based on Morality Marketing

摘要：

This paper describes the relationships of marketing ethics, marketing strategies and public relations, and proposed to carry out public relations activities business from the moral marketing point of view. The research established a public relations strategy which takes marketing activities as the main media and establishes a good corporate image and brand. We expect the new public relations strategy could be better serve the ultimate goal of marketing.

关键词： Marketing ethics public relations public

作者: SHI Degang LIU Xiaona

作者单位: School of Civil Engineering and Architecture, Southwest Petroleum University, China, 610500 School of Economics and management,Southwest Petroleum University, China, 610500

会议类型: 国际会议

会议名称: The Fourth International Symposium on Education Management and Knowledge Innovation Engineering(第四届教育管理与知识创新工程国际学术会议)

会议地点: 河南焦作

会议语种:英文

页码: 1189-1192

在线出版日期: 2011-04-22（万方平台首次上网日期，不代表论文的发表时间）