Preliminary Study of Net Promoters Behavior Patterns
With the economic and social development, internet has gradually integrated into the development and change of industries.At the same time, net promoter has already come into views as a novel mode of publicity and promotion patterns gradually.Net promoters characteristics of the industry have drawn increasing attention and interest such as low cost, good effect, etc.Through analysing the Wangzhuan forums, alliances, Wit key websites and other kinds of net promoters living environment, this paper describes different types of individuals and organizations of net promoters, and researches the behaviour patterns for the purpose of helping the industries understanding net promoter deeply and prepares for the further detailed quantitative description of the theoretical basis.
net promoter behavioural processes behaviour pattern individual organization
Chang Jialiang
School of Information Management of Wuhan University.Wuhan,Hubei,China
国际会议
北京
英文
114-122
2010-12-03（万方平台首次上网日期，不代表论文的发表时间）