The Application and Research of Competitive Intelligence in the FIFA World Cup

摘要：

In the purpose of achieving expected results, sports competitive intelligence is a competition collecting, collating and analyzing information on sports events, and developing appropriate strategies and tactics to win.Football games also are nothing more than this. This paper takes the 2010 FIFA World Cup as a case study describing the contents and significance of competitive intelligence.It clearly shows that the importance of using competitive intelligence in sports especially for the football matches.

关键词： Competitive Intelligence Strategy World Cup

作者: Liu Pingping

作者单位: Beijing Municipal Science and Technology Information Institute,Beijing 100048,China

会议类型: 国际会议

会议名称: International Conference on Technological Innovation and Competitive Technical Intelligence 2010 技术创新与技术竞争情报国际会议(2010)

会议地点: 北京

会议语种:英文

页码: 329-337

在线出版日期: 2010-12-03（万方平台首次上网日期，不代表论文的发表时间）