Analysis of E-Business and Traditional Business Based on the Modified Akerlof Model

摘要：

In this paper, E-business and traditional business is investigated based on the modified Akerlof model to explain the reason why the E-business has developed rapidly in case of information asymmetry; on the other hand, adverse selections appear in the traditional business. In the end, the corresponding suggestions are put forward on coordinated development of the E-business and traditional business.

关键词： Akerlof model E-business traditional business asymmetric information

作者: CHEN Wen-jing HE Gang

作者单位: College of Economics, Jinan University, China The Faculty of Economics, Guangdong University of Business Studies, China

会议类型: 国际会议

会议名称: The Eleventh Wuhan International Conference on E-Business(第十一届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 11-15

在线出版日期: 2012-05-26（万方平台首次上网日期，不代表论文的发表时间）