The Study on the Influence about Trust to Online Shopping Behavior

摘要：

This paper is based on theory of reasoned behavior and trust.Factors which influence the online shopping are studied. This research establishs the trust model of online shopping. Trust is analysed and stressed.The model is verified by SPSS 16.0 and LISREL8.7 .Finally,this paper puts forward the measures about promoting trust to facilitate online shopping.

关键词： trust online shopping theory of reasoned behavior

作者: Zhuo Dai

作者单位: College of Business, Jiujiang University,Jiujiang, Jiangxi Province, China

会议类型: 国际会议

会议名称: The Eleventh Wuhan International Conference on E-Business(第十一届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 24-29

在线出版日期: 2012-05-26（万方平台首次上网日期，不代表论文的发表时间）