Sorting Online Reviews by Usefulness Based on the VIKOR Method
Online review is a hot topic in the field of electronic commerce. In this paper, a framework for evaluating the quality of online reviews is proposed. First, the features of online reviews are analyzed. And then, the VIKOR method is chosen to evaluate the online reviews, which are then sorted by the evaluating results. Finally, an example is given to illustrate the method.
Electronic Commerce Online Review Information Quality VIKOR
Shi Huibin Li Hong Liu Lu Wang Li
School of Economics and Management, Beihang University China
国际会议
The Eleventh Wuhan International Conference on E-Business(第十一届武汉电子商务国际会议)
武汉
英文
113-119
2012-05-26(万方平台首次上网日期,不代表论文的发表时间)