Social Commerce: A New Electronic Commerce

摘要：

The paper explores the concepts of social commerce, the behavior of consumers in social commerce, business models and revenues models of social commerce. We use the Facebook social network commerce as an example to explore the social commerce concept models, classifications of social commerce, revenue model and limitation of social commerce. The social commerce is still in infant stage, there are a lot of research opportunities waiting for exploring both in theoretical study and practical applications.

关键词： Social Commerce F-Commerce Facebook Electronic Commerce Social Networks

作者: Zhong Yao

作者单位: Department of Information Systems,School of Economics and Management, BeiHang University, Beijing 100191, China

会议类型: 国际会议

会议名称: The Eleventh Wuhan International Conference on E-Business(第十一届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 164-169

在线出版日期: 2012-05-26（万方平台首次上网日期，不代表论文的发表时间）