Why a Company Chooses the Snowball ERP Implementation Strategy: a Case Study Approach

摘要：

The growing cost of ERP systems and their importance to organizations have made the implementation strategy increasingly critical. In this study, we discuss in detail an implementation strategy, the snowball ERP implementation strategy, based on an exploratory case study. Interviews with managers at all levels in a company in China revealed that motivations for the company to adopt the snowball strategy include financial pressure, assimilation pressure, technical readiness, and fear of failure. Further, we discuss three essential facilitating factors associated with the snowball strategy that impact the ERP implementation and assimilation successes, including long-term partnership with ERP vendor, strong IT champion, and the steady implementation team. Based on these findings, we propose a theoretical model on the snowball implementation strategy. Theoretical contributions and managerial implications are discussed.

关键词： implementation strategy ERP implementation module by module approach case study

作者: Luning Liu Yuqiang Feng Zhen Shao Yi Yang

作者单位: School of Management, Harbin Institute of Technology, China

会议类型: 国际会议

会议名称: The Eleventh Wuhan International Conference on E-Business(第十一届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 296-305

在线出版日期: 2012-05-26（万方平台首次上网日期，不代表论文的发表时间）