Analysis of Overall E-Business Solution on Personalized Medical Care―Taking Private Hospitals for Example
The patient is the lifeblood of the hospital and only win customers can win the future. When choosing a hospital, in addition to the strength of the medical treatment of the hospital itself, patients considering most are the services of the hospital which is the very factor that can influence customer making decision. Clearly, the needs of patients cant be achieved in overcrowded public hospitals. This paper starts from the content of E-Business, analyzes the current situation and problems of private hospital development, points out that development of E-Business to enhance customer relationship management is the only way to solve the practical problems of private hospitals, gives personal attention of private hospitals overall E-Business solutions and development strategies.
E-Business solutions personalized care customer relationship management private hospitals
Leiyi Zhao Ning Yu Xiaoyan Yang Chunhao Huang Zhun Liu
School of management and Economics, Beijing Institute of Technology, China Management Faculty, Chengdu University of Information Technology, China
国际会议
The Eleventh Wuhan International Conference on E-Business(第十一届武汉电子商务国际会议)
武汉
英文
332-338
2012-05-26(万方平台首次上网日期,不代表论文的发表时间)