Effect of Lifestyle on the Adoption of Mobile Services

摘要：

Although mobile services have gained huge potential market in recent years, the adoption of mobile services has been far slower than expected. Many scholars put forward mobile services adoption models to explore the causes of low adoption of mobile services. But few researchers have explained why different types of services differ in terms of popularity from the view of lifestyle. The authors attempt to explain the adoption of various mobile services in the view of lifestyle through descriptive analysis and ANOVE analysis in China. And the conclusions are as follows: 1) the adoption of different types of mobile services varies with different groups of users, because 2) different groups of users often have thei- own lifestyles (e.g., new life consciousness, arbitrary consciousness, financial consciousness, etc.), 3) which can signincamiy affect their intention to adopt various mobile services.

关键词： lifestyle mobile services adoption Chinese context

作者: Zhihao Chen Wenying Zheng Wenyan Zhou Shang Gao

作者单位: School of Business Administration,Zhongnan University of Economics and Law, China School of Business Administration, Zhongnan University of Economics and Law, China

会议类型: 国际会议

会议名称: The Eleventh Wuhan International Conference on E-Business(第十一届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 390-397

在线出版日期: 2012-05-26（万方平台首次上网日期，不代表论文的发表时间）