会议专题

Applying Technology Acceptance Model to Explore the Determinants of Mobile Health Service: From the Perspective of Public User

With the rapid usage rate of mobile phone and advances in healthcare technology, as well as current concerns arise over publics health, mobile health are attracting the attention of more and more people. Although previous studies on the adoption of mobile services are quite extensive, few focus on public users adoption of mobile health service (MHS). In this study, we examine the determinants of user adoption of MHS based on Technology acceptance model (TAM). The findings confirm that perceived usefulness positively affect users attitude toward MHS, perceived service availability significantly impact on perceived ease of use and perceived usefulness, perceived usefulness and attitude directly enhance intention.

mobile health service Technology Acceptance Model service availability

Zhaohua Deng Jinlong Zhang Liang Zhang

School of Medicine and Health Management, Huazhong University of Sci. & Tech. Wuhan, China School of Management, Huazhong University of Sci. & Tech. Wuhan, China

国际会议

The Eleventh Wuhan International Conference on E-Business(第十一届武汉电子商务国际会议)

武汉

英文

406-411

2012-05-26(万方平台首次上网日期,不代表论文的发表时间)