A Pilot Study of Readers of Freely Charged Newspaper
This study took an investigation of what character of these free charged newspaper readers and how this group is structured are needed.This research,in the subject of the readers of Guangzhou Metro,through random sampling selected,received 225 copies of effective papers.This research discovers that,from the point view of characters of free charged newspaper readers as Guangzhou Metro,it is young,but not as wealthy as the publisher alleged,their income only belong to the middle level because most of them are staff and students.Although the crowd is still not high,and they are mainly to reduce the time of reading traditional one,instead of completely change the reading chance and time of traditional newspaper,it is necessary to know further information about the cause of the case and what kind of countermeasures should be taken.Finally,the new readers who did not read newspaper in the past read the free one now.It is not only an attractive point for the free press but also valued for the traditional newspaper to pay attention to.
free charged newspaper audience research quantitative methods newspaper market
Fanbin Zeng Rong Zhang
College of Journalism and Communication,Jinan University,Guangzhou 510632,China School of Government,Sun Yat-Sen University,Guangzhou 510275,China
国际会议
2012 2nd International Conference on Advanced Material Research(2012 第二届先进材料研究国际会议 ICAMR2012)
成都
英文
1423-1426
2012-01-07（万方平台首次上网日期，不代表论文的发表时间）