Vertical Integration Research of Oligopoly Platform Enterprises Analysis Based on Two-sided Market Theory and Game Model

摘要：

Based on two-sided market theory, the paper researches the vertical integration problem of platform enterprises under oligopoly market conditions through the game theory analysis, with main conclusion as follows: enterprises without implementing the vertical integration strategy will divide the market equally, however, enterprises implementing vertical integration strategy has internal stimulation to provide key content products so as to obtain much more market share and profit.

关键词： oligopoly platform enterprises vertical integration two-sided market game model

作者: Shaojun Cai Yinghong Wang

作者单位: School of Information Science and Technology Xiamen University Xiamen, China Department of Public Economics Xiamen University Xiamen, China

会议类型: 国际会议

会议名称: 2011 International Conference on Computer Science and Network Technology(2011计算机科学与网络技术国际会议 ICCSNT 2011)

会议地点: 哈尔滨

会议语种:英文

页码: 1782-1786

在线出版日期: 2011-12-24（万方平台首次上网日期，不代表论文的发表时间）