AN INNOVATIVE STUDY ON A LOCATION- BASED MOBILE BUSINESS ADVERTISEMENT MODEL

摘要：

In the past few years, with the rapid development of the wireless network technology, there has been incessant exploration on the application model of the wireless network.The traditional mobile business that acquires its profit by means of advertising randomly has revealed numerous limitations.This paper designs a location-based mobile business advertisement model which changes the traditional approaches of random-push advertisements and passive recipients.The innovation of this model lies in the fact that it is the location and users-driven advertisements.As it doesnt involve adding additional equipment and software to end users, this model will have bright prospects in the future because it will enhance efficiency, pertinence, and timeliness of the mobile business advertisements.

关键词： Wireless Network Mobile Business Advertisements Location Usesr-Driven

作者: TANG YINGHAN WANG SAIFANG

作者单位: School of Economics and Management Northwest University Xian China 710069

会议类型: 国际会议

会议名称: 2011 3rd International Conference on Computer Technology and Development(2011第三届计算机技术与发展国际会议 ICCTD2011)

会议地点: 成都

会议语种:英文

页码: 1346-1350

在线出版日期: 2011-11-25（万方平台首次上网日期，不代表论文的发表时间）