RESEARCH AND ANALYSIS ON THE DISTRIBUTION CHANNEL IN THE AGE OF NEW NETWORK ECONOMY

摘要：

With the coming of the age of network economy, ecommerce is spreading in a rapid speed.The conflicts between the e-commerce direct distribution channel and the traditional distribution channel arise with the times.It is an important task for the current distribution channel management to consider how to make the multiple channels exist side by side.In addition, it is as well an important task to integrate and build harmonious relationships between the channels, and thus realize the coordination and win-win situation of every party related to the channels.This paper set forth in the differences between different distribution channels, and explores on the reasons for the channel conflicts in the age of network economy.Moreover, it brings forward the relevant strategies for the relation integration of the distribution channels.

关键词： New Network Economy Distribution Channel Research and Analysis

作者: CHEN XIAO-HONG

作者单位: Hangzhou Vocational & Technical College,Hangzhou ,Zhejiang 310018 China

会议类型: 国际会议

会议名称: 2011 3rd International Conference on Computer Technology and Development(2011第三届计算机技术与发展国际会议 ICCTD2011)

会议地点: 成都

会议语种:英文

页码: 1520-1524

在线出版日期: 2011-11-25（万方平台首次上网日期，不代表论文的发表时间）