CRM SYSTEM DESIGN BASED ON INTEGRATED FINANCIAL POINTS IN AUTO 4S SHOP

摘要：

The paper proposes the design idea and realization process of CRM system based on integrated financial points in auto 4S shop, analyses the system architecture and main processes, definition and relation of every module, and then introduces database design.This CRM system with integrated points builds up core standard by a number of points including present profit points and historical profit points, present consumption points and historical consumption points.It makes customer behavior converting to the decision basis for enterprises marketing and financial strategy become possible.This systems stable and reliable running makes customer maintenance and management more effective, enterprise more competitive.

关键词： CRM financial points design

作者: PENG PENG SIXI PENG

作者单位: School of Automotive&Transportation Engineering,Shenzhen Polytechnic,Shenzhen,China College of Economics & Management,South China Agricultural University,Guangzhou,China

会议类型: 国际会议

会议名称: 2011 3rd International Conference on Computer Technology and Development(2011第三届计算机技术与发展国际会议 ICCTD2011)

会议地点: 成都

会议语种:英文

页码: 1572-1576

在线出版日期: 2011-11-25（万方平台首次上网日期，不代表论文的发表时间）