Small and Medium-sized Publishing House Innovative Mechanism-Project Management
This essay sums up the application and the advantages of project management mechanism in small and Medium-sized publishing house in China. The author points out that in accordance with the computer popularization in common people, small and Medium-sized press may face the digital gap they hardly leap over. So, how does the small and Medium-sized press change itself to fit the internet trend is an important problem. In essay, the author mentions to utilize the project management mechanism to solve the difficult and particularly depicts five aspects of project management in publishing-creation-aiming control system, quality management control system, talent management system and investment control system and benefit control system.
mid-small publishing house project management mechanism digital media
Luo Dingrui Fang Teng
Zhejiang Gongshang University Press, P.R.China Zhejiang Gongshang University,P.R.China Zhejiang University of Media and Commvnication, P.R.China
国际会议
杭州
英文
471-476
2011-10-15（万方平台首次上网日期，不代表论文的发表时间）