CSR Footprints in China: Foreign Companies in SEZs Share Best Practices
Many multinational companies in China use corporate social responsibility (CSR) as a public relations tool to enhance their brand image. But as John Ruggies Protect, Respect, and Remedy Framework, which was recently approved under the UN Guiding Principles on business and human rights, suggests, CSR is more than green washing and window dressing. It concerns corporate respect for labour rights, health and safety at work, respect for citizens in local communities, access to water, food and shelter, clean environment and many other basic stakeholder rights. This paper presents emerging trends and best practices among six MNCs in China, which are implementing CSR and sustainability initiatives in their corporate governance compliance strategies. The paper is based on field observations and interviews among senior executives at European and American owned companies operating in special zones in Shanghai, Suzhou and Xiamen, China. It investigates the extent to which these companies are implementing strategies, which factor in the 2nd pillar of the Protect, Respect, and Remedy Framework. It shares some of the success factors and challenges which foreign MNCs face as they seek to implement best CSR practices in their supply chains in China and asks whether this is also a way forward for Chinese SMBs.
CSR footprints China
Connie Carter
Royal Roads University, Victoria, Canada
国际会议
杭州
英文
725-740
2011-10-15（万方平台首次上网日期，不代表论文的发表时间）