The Influence of Switching Cost on Market Structure: A Case Study of Mobile Number Portability Policy
Mobile number portability policy is looked as one of available approaches to reduce users switching cost. However the policys influence on the change of mobile telecommunication market structure is controversial. This paper employs an new game model algorithm to theoretical analysis and explain the possible market structure changes with switching cost descending. And some typical empirical data are given to correspondingly demonstrate the theoretical research. The results, indicate that the implementation of number portability policy- will activate competition, optimize market structure, undermine the - incumbent operators monopoly power of the market and finally increase the whole social welfare.
Mobile number portability Switching cost Game Algorithm Market supervision
Ge ZHU Feifei Yang
School of Information Management Beijing Information Science & Technology University Beijing, China
国际会议
重庆
英文
1423-1429
2011-08-20（万方平台首次上网日期，不代表论文的发表时间）