Brand Tweets How to Popularize the Enterprise Micro-blogs
This research explores 22 official brand Micro-blogs on http://tsina.com, using the integrated method of content analysis and in-depth interview to help contribute to credibility of the consequence, with the aim to cast a light on the commercial application of Micro-blog. The study demonstrated that currently Chinese enterprises Micro-blogs are just on the starting stage, and Micro-blog is highly associated with the brand, which suggests a strong identity. Enterprise Micro-blogs enjoy a great diversity of posting forms, particularly, paying great attention to the adoption of @ (reference to other members)and ＃ (using tags or keywords). A variety of themes has been cashed in by company twitters, as well as the common applications of lottery draw. Apparently Chinese Micro-blog business users are acting as info-publishers, while in human touch they are relatively deficient. In the end, this paper gives some advice on how to apply Mkro-blog better in business areas.
Enterprise Micro-blog Brand tweets Business
Li Guangyuan Cao Jinping Jiang Jing Li Qian Yao Ling
School of Journalism and Communication ,Xiamen University Xiamen China
国际会议
重庆
英文
136-139
2011-08-20（万方平台首次上网日期，不代表论文的发表时间）