Chinas Outbound Tourism from a Culture Perspective
TMs paper focuses on Chinese outbound tourism from a culture perspective.Outbound tourism takes place in an intercultural context, in other words, outbound tourism in itself is a means of intercultural communication.Given the scarcity of research on intercultural communication in outbound tourism, this paper attempts to generate in-depth understanding of Chinese tourists communication barriers in a culturally different environment With an aim at analyzing the causes of culture shock, this study elucidates the influence of culture on the outbound tourism.Communication problems of people differ from culture to cultures.This paper will consider some of these problems that culture travelers experience.
outbound tourism cultural value culture shock culture adaptation
Sun Juan
Ningbo Institute of Technology,Ningbo,315000 China
国际会议
成都
英文
1158-1162
2011-07-15(万方平台首次上网日期,不代表论文的发表时间)