Alliances and Competitive Advantage
Alliances can help firms to achieve their objectives in several ways. Alliances not only spread the risk of business ventures by sharing that risk with other firms, they also give firms access to knowledge, resources, and capabilities that the firm might otherwise lack. Through alliances potential competitive advantage is achieved in four ways: joint investment, knowledge sharing, complementary resources, and effective management
alliance competitive advantage knowledge sharing
Popescu Doina Ceptureanu Sebastian Ceptureanu Eduard
Management Faculty The Bucharest Academy of Economic Studies Bucharest, Romania
国际会议
海口
英文
684-686
2011-07-15(万方平台首次上网日期,不代表论文的发表时间)