The effect of fear appeal on risky driving attitude and intention change: an experimental study

摘要：

Risky driving is a worldwide issue. The purpose of current study was to explore the effect of fear appeal on the change of attitude and behavior intention to risky driving, such as speeding and failure to wear a seatbelt. A onefactor experiment with three treatments was designed to test the fear appeal’s effect. Results showed that the accident (fear appeal) videos can help to change drivers’ attitude to speeding and intention to wear seatbelt, respectively. Practical implications of the study were discussed.

关键词： riskydrivingbehavior Extended Parallel Process Model speeding seatbeltwearing

作者: Xu Yaoshan Diao Wei Li Yongjuan

作者单位: Institute of Psychology, Chinese Academy of SciencesGraduate University of Chinese Academy of Scienc Institute of Psychology, Chinese Academy of Sciences Beijing, P.R. China

会议类型: 国际会议

会议名称: 2011 International Conference on Business Management and Electronic Information(2011商业管理与电子信息国际学术会议 BMEI2011)

会议地点: 广州

会议语种:英文

页码: 1-4

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）