A Study on the Pattern of CRM Emphasizing Creating Customer Value

摘要：

Product and service differentiation is one of the efficient approaches to maximize customer value according to the general customer relationship management theory, but the existing tendency of homogenization and the business division system make it difficult to achieve this objective. So it is necessary to establish an independent research center as the research department of bank products and services so as to develop differential product and to achieve maximum value for both customers and banks.

关键词： customer relationship customervalue researchcenter producthomogenization

作者: HUANG ZhiJun WU HongXia

作者单位: School of Business JiuJiang UniversityJiangxi Jiujiang P.R.China Foreign Language school JiuJiang University Jiangxi Jiujiang P.R.China

会议类型: 国际会议

会议名称: 2011 International Conference on Business Management and Electronic Information(2011商业管理与电子信息国际学术会议 BMEI2011)

会议地点: 广州

会议语种:英文

页码: 1-4

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）