User-oriented: An Optimal Pricing Strategy Based on Rural Consumers’ Preferences

摘要：

This paper pointed out that the useroriented pricing strategy uses four aspects of the sensitivity analysis (the price expectation, the price indication effect, the availability of alternative service and economic condition of user) and thus stratifies for rural users. We found that based on above predevelopment activities, the process of Service Value Delivery can wake up the user unaware of consumption desire and expresses their true acceptable prices. So can avoid the negative competition by lower pricebased among Mobile Network Operators.

关键词： mobilecommunication user-orientedpricingstrategy ruraluser

作者: XU Cheng-gang HE Wei-jun

作者单位: School of Economics & Management Three Gorges University Yichang, China School of Economics & ManagementThree Gorges UniversityYichang, China

会议类型: 国际会议

会议名称: 2011 International Conference on Business Management and Electronic Information(2011商业管理与电子信息国际学术会议 BMEI2011)

会议地点: 广州

会议语种:英文

页码: 1-4

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）