Research on the Application of 4Ps Marketing Theory based on Chinese Consumer Psychology

摘要：

4Ps marketing theory is the guidance in practice for most Chinese enterprises. Marketing activities are influenced by the consumer psychology. The paper discusses five types of Chinese Consumer Psychology and analyzes how the particular psychology impacts the application of 4Ps theory in the marketing practice.

关键词： 4Ps Chineseconsumerpsychology impacts application marketingactives

作者: Liangfang Huang Lingling Wang

作者单位: Department of Business Administration,Lushan College of Guangxi University of Technology,Liuzhou, Ch Department of Automobile Engineering, Guangxi University of Technology, Liuzhou, China

会议类型: 国际会议

会议名称: 2011 International Conference on Business Management and Electronic Information(2011商业管理与电子信息国际学术会议 BMEI2011)

会议地点: 广州

会议语种:英文

页码: 1-3

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）