Technological Innovation and Performance: R & D and Marketing Capabilities Perspective

摘要：

Effects of technological innovation on performance are significantly important to firm’s competitive advantages. This paper aims to find the key points when studying effects of technological innovation on performance, and to build a conceptual model. The results show that R&D and marketing capabilities are critical. In the conceptual model, not only effects of R&D and marketing capabilities, but also integration of two capabilities should be included. The paper will contribute to the further empirical research in this field.

关键词： Technological Innovation R&D Capability Marketing Capability Performance

作者: Qiong Yao Jingman Xu Yong Zhang

作者单位: Management SchoolJinan UniversityGuangzhou, China

会议类型: 国际会议

会议名称: 2011 International Conference on Business Management and Electronic Information(2011商业管理与电子信息国际学术会议 BMEI2011)

会议地点: 广州

会议语种:英文

页码: 1-4

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）