Empirical Research on Perceived Quality Facets of Energy-saving and new energy vehicles

摘要：

In face of the overcapacity crisis, Energysaving and new energy vehicles have undoubtedly become the hot topics in the vehicle industry. In this paper we did some empirical research regards the understanding, acceptance and purchasing behavior of individual consumers in China. The product perceived quality of Energysaving and new energy vehicles includes three factors: intrinsic quality, External quality and Aftersale service quality. With these surveys, we are hoping to help enterprises understand the incentives of customer behavior and to promote our understanding for the purchase of Energysaving and new energy vehicles.

关键词： Keywords Energy-savingandnewenergyvehicles perceived quality BZN

作者: Ren Xiaoxia Lu Hongbing

作者单位: College of Management. Dalian Jiaotong University,Dalian, China College of Management. Dalian Jiaotong University Dalian, China

会议类型: 国际会议

会议名称: 2011 International Conference on Business Management and Electronic Information(2011商业管理与电子信息国际学术会议 BMEI2011)

会议地点: 广州

会议语种:英文

页码: 1-4

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）