Investigating the use of mobile services in rural China

摘要：

As most of current researches on mobile services are focused on population living in urban areas, there is a lack of studies on users in rural areas. Unlike the fast and widespread adoption of mobile services in urban areas in China, adoption in rural areas is relatively slow. Compared to urban users, rural population’s perception and use habits on mobile services have different features. This paper serves among the first step to investigate the adoption of mobile services in rural areas in China. Additionally, rural population’s use habits are presented in the paper as well.

关键词： ruralareas mobileservices adoption usehabits innovation diffusion

作者: XiaoYi Du Feng Hu

作者单位: Zhejiang Normal University Xingzhi CollegeJinhua, China Zhejiang Normal University Xingzhi College Jinhua, China

会议类型: 国际会议

会议名称: 2011 International Conference on Business Management and Electronic Information(2011商业管理与电子信息国际学术会议 BMEI2011)

会议地点: 广州

会议语种:英文

页码: 1-3

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）