Social Network Sites Comparison between the United States and China:Case Study on Facebook and Renren Network

摘要：

Based on the Alexa.com site ranking system, this paper study on Facebook and Renren network ,finding the gap between China and the U.S. social network website. By comparing, we can see a big gap between Facebook and Renren network: firstly, Facebook users diversify the sources, while Renren network users have a single source. Secondly, Facebook and Renren network users, who are mainly young people, but Renren network users focused on 1834 years old, while Facebook have more widely user groups than Renren. Thirdly, Facebook users is similar to mentowomen ratio, and Renren users are mostly women,which may be due to the two sites provided different application ,whose attractiveness is different between men and women.

关键词： socialnetworksites(SNS) Facebook Renrennetwork pageviews traffic rank

作者: Lin Li

作者单位: School of Computer and Information Engineering,Harbin University of CommerceHarbin ,China

会议类型: 国际会议

会议名称: 2011 International Conference on Business Management and Electronic Information(2011商业管理与电子信息国际学术会议 BMEI2011)

会议地点: 广州

会议语种:英文

页码: 1-3

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）