The Role of Asset Specificity in International Entry Mode Choice of Chinese Firms

摘要：

Based on a sample of 282 Chinese enterprises with international operations, this study examines the impact of asset specificity on their choice of foreign entry modes. Multivariate logistic regression models are employed to test the hypothesized effect. The results reveal that asset specificity has more influence on entry mode choice of service firms than that of manufacturing firms. A high level of asset specificity tends to induce both types of the firms to use high control entry modes1.

关键词： entrymode internationalbusiness assetspecificity

作者: Hu Songhua Zhang Jinjin

作者单位: Dept. of ManagementLingnan College, Sun Yat-sen UniversityGuangzhou, China Dept. of Management Lingnan College, Sun Yat-sen University Guangzhou, China

会议类型: 国际会议

会议名称: 2011 International Conference on Business Management and Electronic Information(2011商业管理与电子信息国际学术会议 BMEI2011)

会议地点: 广州

会议语种:英文

页码: 1-4

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）