会议专题

Commercial Enterprises Social Responsibility and Performance: Empirical Evidence from Chinese Listed Commercial Enterprises

Nowadays, corporate social responsibility construction is becoming the key component for the commercial enterprise’s development strategy. However, why the commercial enterprises perform their social responsibility and how the economic performance will be affected are still unclear. In this paper, we just focus on the commercial enterprise’s social responsibility. Based on the former researches and the statistical data of Chinese listed commercial enterprises, we empirically tested the influencing factors of commercial enterprise’s social responsibility and performance. Empirical results show that the commercial enterprise’s social responsibility is only affected by the external economic environment, and its economic performance won’t be affect by its social responsibility neither in the capital market nor in consumer market.

commercial enterprise social responsibility performance

Wang Yong Zhang Jingyun

School of BusinessBeijing Technology and Business University (BTBU)Beijing, China School of Business Beijing Technology and Business University (BTBU) Beijing, China

国际会议

2011 International Conference on Business Management and Electronic Information(2011商业管理与电子信息国际学术会议 BMEI2011)

广州

英文

1-4

2011-05-13(万方平台首次上网日期,不代表论文的发表时间)